RSA Scotland and WWF Scotland invite you to Values, Sustainability and the Citizen: Making the Cultural Shift.

Please join us on Wednesday, 10 February 2010, 5:45pm - 8:00 pm at the

Scottish Storytelling Centre in Edinburgh for discussion, debate and light refreshments.

We are increasingly bombarded with a wealth of (factual) depressing news about the global challenges we face. But research is showing this often does not inspire positive action – instead, it overwhelms people, creating despair and guilt, which can then lead to denial, apathy and confusion. How can real commitment to sustainability be fostered?   What role can opinion leaders and those in public life play to bring about the shift in social values that are needed to meet the challenges we face?

Join Tom Crompton,  – Change Strategist, WWF-UK and  renowned co- author of Meeting Environmental Challenges: The Role of Human Identity , Dave Key, Footprint Consulting and facilitator of the WWF Natural Change Project and Emma Little, Learning & Workforce Development Officer, NHS Health Scotland and Natural Change Project participant  to discuss how  to  engage with values as a route towards a more sustainable future.

Chair: Louise Macdonald, Chief Executive Young Scotland and Natural Change Participant